5 Tips to Build a High-Converting Website

5 Tips to Build a High-Converting Website

Building a high-converting website is essential for turning visitors into loyal customers. By focusing on the right elements you can significantly boost your website’s success. Here’s how to do it:

1. Clear Value Proposition

Your website’s value proposition is the first thing users see. It should clearly state what you offer and why it matters to your visitors.

A strong value proposition focuses on the benefits your product or service provides. Don’t be too general. Make it specific to convert better.

For example instead of saying "We sell shoes" say "Our shoes provide 100% comfort for all-day wear, perfect for busy professionals." This paints a clear picture of the benefit.

To make your value proposition stand out you can use visual elements like bold fonts, images or icons.

2. Strong CTAs (Call to actions)

CTAs are vital for guiding visitors to the action you want them to take, like signing up, purchasing a product or contacting you.

To create effective CTAs, use clear, action-oriented language. Phrases like “Sign Up Now,” “Get Started Today,” or “Shop Now” work really well.

Make sure your CTAs stand out. Use colours with a lot of contrast and secure some white space around them to draw attention. The more visible your CTA, the better.

Place CTAs throughout the whole site. Don’t limit them to just the homepage, however make sure they are relevant and not too pushy.

3. Trust Signals

Trust is a key to conversions. Without trust the visitor is unlikely to take the action you want them to take. Building trust can be done with several design elements.

First include customer testimonials that showcase real experiences. Real, positive (and also negative in certain cases) reviews can be incredibly helpful. 

Logos of partners, certifications and awards build a lot of trust. Show the users something familiar that they know and trust and they will also start to trust you.

Also make sure to stay transparent. Don’t do some shady strategies. The more the users can see the more they feel like you are a safe choice.

4. Mobile Optimisation

With more mobile than desktop users, optimising your website for mobile and making it responsive is crucial.

Simplify the website’s navigation for mobile users. Use clean layout, make sure everything is large enough and check if there’s enough contrast so the users can see everything important even in the sun.

Test out your website on multiple devices to make sure it is fully optimised and loading quickly.

Mobile users have less patience, so optimising the website for mobile is more important than ever.

5. Fast Loading Speed

Site speed is another really important factor of user experience and conversion rates. A slow website can lose the majority of it’s visitors before the users can see something.

Speed up the website by optimising images. Make sure they are the right size and compress them. Large images are one of the most common reasons for slow loading speed.

Today website builders offer the option to minify your code, which reduces the file size and speeds up your website.

Regularly monitor your website with tools like Google PageSpeed Insights. It will help you to stay on top of things and prevent potential issues in the future.

Conclusion

If you want to make more money with a high-converting landing page, you have to make sure you follow all these 5 essential points - Clear value proposition, effective CTAs, trust elements, mobile optimisation and fast loading speed.

There are a lot of other important elements, but that’s for an another blog post.

If you want to launch a high-converting websites fast, make sure to checkout our Ready to Publish Framer templates, which are very easy to set up and optimised for conversions.